Getting started with A/B testing analytics
Getting started with A/B testing analytics
Enroll here!2.2.2023 10:00-17:30
Event type: Workshop
Number of participants: 20 on-site / 40 remotely
Location: Zalando Helsinki offices in Kamppi / Remote
Address: Runeberginkatu 5B
Pre-work: Familiarise yourself with the dataset, setup Python Notebooks.
Bring your laptop: Yes
Zalando x Mimmit koodaa: Analytics workshop
Are you interested in working with data that is really close to online customers? Join this workshop to learn how to analyse customer onsite behaviour data, gather insights from it, and get to know A/B testing. Everything is based on a real-life scenario from Zalando! This will give you a good starter skill set to understand data analytics, and a starting point for learning more.
We will start from the very beginning with analytics, but having some programming experience is a requirement. You will do great at this workshop if:
- You have a laptop (we will share the setup instructions before the workshop).
- You know how to write some simple Python code, and you know what a Pandas dataframe is – Perhaps you took a Programming 101 course, or you are self-taught.
- You want to know more on real-life analytics tasks (but no previous experience is required).
During the workshop we will cover the theory behind an A/B test as well as how to run it and analyse its results in practice. We will walk you through the entire process from defining a hypothesis to analysing data using Python notebooks and deriving insights from it.
Is there a pre-task to complete before the workshop?
Familiarise yourself with the dataset, setup Python Notebooks. We will provide more information and setup instructions before the workshop.
About the event day
Lunch, snacks, and drinks will be provided in the Zalando office. This event is only in English.
The workshop can be attended remotely as well, but for support, we recommend attending on-site. It is possible that all support will go only to on-site participants.
Subjects of the day
- Intro to the Case Study: Product & Business Perspective – Who, What, When Where, and Why.
- What is an A/B test and how to define a good hypothesis?
- How to define good KPIs (for an A/B test)?
- Statistical testing + code example.
- Lots of Breaks, Individual work, Group work, and Discussion.
General Zalando & D&I
Zalando is Europe’s leading online platform for fashion & lifestyle. We connect customers, brands and partners across 25 markets to more than 50 million active customers.
Teams at the Helsinki Tech Hub, or Zelsinki as we like to call it, work on some of the key projects for our Fashion Store including personalization and social fashion influencing components. Read more about working in Zelsinki here.
November 2022 marked the release date of Zalando’s third do.BETTER Diversity & Inclusion Report. It’s our intention to create transparency and give insight into the state of diversity and inclusion within the company, and the progress we are making. A new report will be released every year. We are actively growing our dedicated D&I team to expand our D&I strategy and accelerate our efforts across the company.
We are investing five million euros in dedicated initiatives, such as doubling junior roles in tech jobs to attract women early on, diversifying the internal talent pipeline for senior roles, and increasing the representation of women in our talent pipeline overall. As part of these initiatives in Finland, we are partnering with Mimmit koodaa and Women in Tech Finland.
Know more via:
- Zalando Tech Hub Helsinki.
- Zalando on Linkedin.
- Zalando on Instagram.
- Zalando on Twitter.
- Zalando on Github.
NOTE! The number of participants in the event is limited. If you cannot attend the event, consider others and remember to cancel your participation. No show means that you can’t participate in #MimmitKoodaa following workshops for half a year.
With free events, we answer your questions and wishes. If you want to ask your questions to the speaker in advance, you can email them to firstname.lastname@example.org with the subject ”Mimmit koodaa event”. The facilitators will take the questions into account when preparing.
You can also submit requests for new content or ask questions by email to email@example.com.
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